Red Deer runs its own wires: the City's Electric Light & Power utility has delivered the city's electricity for over a century. The retailer that bills you is still your choice. Bright Fire offers 9.29¢/kWh fixed electricity and $4.39/GJ fixed natural gas from a Whitecourt-based Alberta company.
Red Deer is the heart of Central Alberta. Here's why families and businesses are switching to a local energy provider.
All our residential electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at wholesale + just 0.85¢/kWh, or lock in fixed rates from 9.29¢/kWh. See current rates →
We're based just 2.5 hours north in Whitecourt. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Alberta's deregulated market means you choose your retailer. Your wire and pipeline companies keep delivering energy as normal.
Electricity in Red Deer is distributed by The City of Red Deer's Electric Light & Power. They maintain the power lines and read your meter. When you switch to Bright Fire as your retailer, the city's utility continues all delivery - we handle your rate and billing.
Red Deer is one of the few Alberta cities with a municipally owned electric utility: the City's Electric Light & Power department runs the wires and reads the meters. The retailer is still your choice, and Bright Fire's fixed rate is 9.29¢/kWh with a variable option at wholesale + 0.85¢/kWh.
Currently on the regulated rate? You can switch to our variable rate and potentially pay less - with no contract and no cancellation fee.
Outages: 403-342-8111
Natural gas in Red Deer is distributed by ATCO Gas. They maintain the pipelines and handle emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Red Deer households use an average of 110-130 GJ of natural gas per year - our variable rate lets you benefit when wholesale prices are low.
Gas emergencies: 1-800-511-3447
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Real feedback from Bright Fire Energy customers across the province.
"Switching was incredibly easy - took maybe 5 minutes online. My variable rate has been consistently lower than what I was paying with my old provider. Love supporting a local Alberta company."
Mike T.
Edmonton, AB
"No cancellation fees on residential electricity sealed the deal for me. I was tired of being locked into contracts with the big guys. Bright Fire makes it simple and transparent."
Sarah L.
Whitecourt, AB
"The SMART Solar program's 35¢/kWh buyback rate is the best I've found in Alberta. Plus, I love that 10% of their profits go back to Alberta communities. A win-win."
James R.
Calgary, AB
Also serving across Alberta:
Join Albertans who chose honest energy from a local provider. Switch online in about 4 minutes.
Enroll NowOr call: (780) 779-7188
Everything you need to understand Alberta energy and make a confident switch.
See how we stack up: Bright Fire vs Enmax · Bright Fire vs EPCOR