Red Deer runs its own wires: the City's Electric Light & Power utility has delivered the city's electricity for over a century. The retailer that bills you is still your choice. Bright Fire offers 8.29¢/kWh fixed electricity and $4.39/GJ fixed natural gas from a Whitecourt-based Alberta company.
Red Deer is the heart of Central Alberta. Here's why families and businesses are switching to a local energy provider.
All our residential electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at Market + just 0.85¢/kWh, or lock in fixed rates from 8.29¢/kWh. See current rates →
We're based just 2.5 hours north in Whitecourt. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Alberta's deregulated market means you choose your retailer. Your wire and pipeline companies keep delivering energy as normal.
Electricity in Red Deer is distributed by The City of Red Deer's Electric Light & Power. They maintain the power lines and read your meter. When you switch to Bright Fire as your retailer, the city's utility continues all delivery - we handle your rate and billing.
Red Deer is one of the few Alberta cities with a municipally owned electric utility: the City's Electric Light & Power department runs the wires and reads the meters. The retailer is still your choice, and Bright Fire's fixed rate is 8.29¢/kWh with a variable option at Market + 0.85¢/kWh.
Currently on the regulated rate? You can switch to our variable rate and potentially pay less - with no contract and no cancellation fee.
Outages: 403-342-8111
Natural gas in Red Deer is distributed by ATCO Gas. They maintain the pipelines and handle emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Red Deer households use an average of 110-130 GJ of natural gas per year - our variable rate lets you benefit when wholesale prices are low.
Gas emergencies: 1-800-511-3447
"Utilities" in Red Deer means two separate bills. The City of Red Deer bills water, wastewater, garbage and recycling on a City utility account. Electricity and natural gas arrive on one bill from the retailer you choose, and that bill includes the regulated delivery charges from the wires and pipeline companies. Only the retailer part is your decision.
Assigned to your address
Billed on your City utility account. Utility accounts: 403-342-8203 or utilities@reddeer.ca. The City also owns the electric wires through its Electric Light & Power utility. City utilities page →
Assigned to your address
Owns the poles and lines, reads your meter and restores power. Delivery and transmission charges are set by regulation and appear on your electricity bill whichever retailer you choose. Outages: 403-342-8111.
Assigned to your address
Maintains the pipelines and responds to gas emergencies. Delivery charges appear on your gas bill whichever retailer you choose. Gas emergencies: 1-800-511-3447.
Your choice
The retailer prices the energy and sends the bill. Bright Fire Energy: 8.29¢/kWh 1-year fixed or Market + 0.85¢/kWh variable electricity, $4.39/GJ fixed or Index + $0.85/GJ variable natural gas. Never picked one? You are on the regulated Rate of Last Resort at 12.06¢/kWh. Who supplies my power? →
Sample month in Red Deer: 600 kWh of electricity, energy charge only
Rate of Last Resort (12.06¢/kWh)
$72.36
Bright Fire 1-year fixed (8.29¢/kWh)
$49.74
Difference
$22.62
Energy charge only: 600 kWh multiplied by the rate. The City of Red Deer Electric Light & Power delivery and transmission charges are the same on every retailer and are not included. Bright Fire's $9.99/month administration fee, rate riders, other retailer fees and GST are also not included, so these are not full bill totals. Your own usage will differ from 600 kWh. The Rate of Last Resort is set until December 31, 2026. Weekly market context is in the Alberta Energy Market Report.
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Real feedback from Bright Fire Energy customers across the province.
"Switching was incredibly easy - took maybe 5 minutes online. My variable rate has been consistently lower than what I was paying with my old provider. Love supporting a local Alberta company."
Mike T.
Edmonton, AB
"No cancellation fees on residential electricity sealed the deal for me. I was tired of being locked into contracts with the big guys. Bright Fire makes it simple and transparent."
Sarah L.
Whitecourt, AB
"The SMART Solar program's 35¢/kWh buyback rate is the best I've found in Alberta. Plus, I love that 10% of their profits go back to Alberta communities. A win-win."
James R.
Calgary, AB
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Everything you need to understand Alberta energy and make a confident switch.