Diamond Valley was formed on January 1, 2023, when the towns of Black Diamond and Turner Valley amalgamated. It sits where Highways 22 and 7 meet in Foothills County and is home to about 5,300 residents. Its power arrives over FortisAlberta's wires. The retailer that prices your energy is still your choice. Bright Fire offers 7.99¢/kWh fixed electricity and $3.99/GJ fixed natural gas from Whitecourt, about 513 km to the north.
Diamond Valley works hard for its money. Here's why families are choosing a local Alberta energy provider.
All our residential electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at Market + just 0.85¢/kWh, or lock in fixed rates from 7.99¢/kWh - about 4¢ below Diamond Valley's 12.01¢ default rate. See current rates →
Whitecourt and Diamond Valley are about 513 km apart by road. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Alberta's deregulated market means you choose your retailer. Your wire and pipeline companies keep delivering energy as normal.
Electricity in Diamond Valley is distributed by FortisAlberta, which maintains the power lines and reads your meter under a franchise agreement with the Town of Diamond Valley. When you switch to Bright Fire as your retailer, FortisAlberta continues all delivery - we handle your rate and billing.
Never picked a retailer? Then you're on the regulated Rate of Last Resort - 12.01¢/kWh, provided by EPCOR Energy Alberta in the FortisAlberta service area until December 31, 2026. Bright Fire's 1-year fixed rate is 7.99¢/kWh, about 4¢ less, with a variable option at Market + 0.85¢/kWh.
Currently on the default rate? You can sign up for our fixed or variable plan any time. No cancellation fee on residential electricity.
Outages: 310-WIRE (9473)
Natural gas in Diamond Valley is distributed by ATCO Gas (ATCO Gas and Pipelines Ltd.) under a franchise agreement with the Town of Diamond Valley. ATCO Gas maintains the pipelines and handles emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Alberta winters make natural gas a big share of your bill - our variable rate (Index + $0.85/GJ) lets you benefit when wholesale prices are low, or lock in $3.99/GJ fixed.
Gas emergencies: 1-800-511-3447
"Utilities" in Diamond Valley means two separate bills. The Town of Diamond Valley bills water, sewer, organics and garbage collection on a Town utility account. Electricity and natural gas arrive on one bill from the retailer you choose, and that bill includes the regulated delivery charges from the wires and pipeline companies. Only the retailer part is your decision.
Assigned to your address
Billed on your Town utility account. Utility accounts: 403-933-4348 or utilities@diamondvalley.town. Bills are issued every two months. Town utilities page →
Assigned to your address
Owns the poles and lines, reads your meter and restores power. Delivery and transmission charges are set by regulation and appear on your electricity bill whichever retailer you choose. Outages: 310-WIRE (9473).
Assigned to your address
Maintains the pipelines and responds to gas emergencies. Delivery charges appear on your gas bill whichever retailer you choose. Gas emergencies: 1-800-511-3447.
Your choice
The retailer prices the energy and sends the bill. Bright Fire Energy: 7.99¢/kWh 1-year fixed or Market + 0.85¢/kWh variable electricity, $3.99/GJ fixed or Index + $0.85/GJ variable natural gas. Never picked one? You are on the regulated Rate of Last Resort at 12.01¢/kWh. Who supplies my power? →
Sample month in Diamond Valley: 600 kWh of electricity, energy charge only
Rate of Last Resort (12.01¢/kWh)
$72.06
Bright Fire 1-year fixed (7.99¢/kWh)
$47.94
Difference
$24.12
Energy charge only: 600 kWh multiplied by the rate. FortisAlberta delivery and transmission charges are the same on every retailer and are not included. Bright Fire's $9.99/month administration fee, rate riders, other retailer fees and GST are also not included, so these are not full bill totals. Your own usage will differ from 600 kWh. The Rate of Last Resort is set until December 31, 2026. Weekly market context is in the Alberta Energy Market Report.
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Every Bright Fire customer helps fund donations to Alberta community initiatives - at no extra cost to you. It's how a local company should behave, in Diamond Valley and everywhere else we serve.
See our community giving →Also serving across Alberta:
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Everything you need to understand Alberta energy and make a confident switch.