Vermilion sits where Highways 16 and 41 meet, about 192 km east of Edmonton and 60 km west of Lloydminster. It is a town of about 3,900 residents and home to Lakeland College. Its power arrives over ATCO Electric's wires. The retailer that prices your energy is still your choice. Bright Fire offers 7.99¢/kWh fixed electricity and $3.99/GJ fixed natural gas from Whitecourt, about 368 km to the west.
Vermilion works hard for its money. Here's why families are choosing a local Alberta energy provider.
All our residential electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at Market + just 0.85¢/kWh, or lock in fixed rates from 7.99¢/kWh - about 4¢ below Vermilion's 12.02¢ default rate. See current rates →
Whitecourt and Vermilion are about 368 km apart by road. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Alberta's deregulated market means you choose your retailer. Your wire and pipeline companies keep delivering energy as normal.
Electricity in Vermilion is distributed by ATCO Electric, which maintains the power lines and reads your meter under a franchise agreement with the Town of Vermilion. When you switch to Bright Fire as your retailer, ATCO Electric continues all delivery - we handle your rate and billing.
Never picked a retailer? Then you're on the regulated Rate of Last Resort - 12.02¢/kWh, the regulated default in the ATCO Electric service area until December 31, 2026. Bright Fire's 1-year fixed rate is 7.99¢/kWh, about 4¢ less, with a variable option at Market + 0.85¢/kWh.
Currently on the default rate? You can sign up for our fixed or variable plan any time. No cancellation fee on residential electricity.
Outages: 1-800-668-5506
Natural gas in Vermilion is distributed by ATCO Gas (ATCO Gas and Pipelines Ltd.) under a franchise agreement with the Town of Vermilion. ATCO Gas maintains the pipelines and handles emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Alberta winters make natural gas a big share of your bill - our variable rate (Index + $0.85/GJ) lets you benefit when wholesale prices are low, or lock in $3.99/GJ fixed.
Gas emergencies: 1-800-511-3447
"Utilities" in Vermilion means two separate bills. The Town of Vermilion bills water, sewer, garbage and recycling on a Town utility account. Electricity and natural gas arrive on one bill from the retailer you choose, and that bill includes the regulated delivery charges from the wires and pipeline companies. Only the retailer part is your decision.
Assigned to your address
Billed on your Town utility account. Utility accounts: 780-581-2417. Bills are mailed on the 10th of each month. Town utilities page →
Assigned to your address
Owns the poles and lines, reads your meter and restores power. Delivery and transmission charges are set by regulation and appear on your electricity bill whichever retailer you choose. Outages: 1-800-668-5506.
Assigned to your address
Maintains the pipelines and responds to gas emergencies. Delivery charges appear on your gas bill whichever retailer you choose. Gas emergencies: 1-800-511-3447.
Your choice
The retailer prices the energy and sends the bill. Bright Fire Energy: 7.99¢/kWh 1-year fixed or Market + 0.85¢/kWh variable electricity, $3.99/GJ fixed or Index + $0.85/GJ variable natural gas. Never picked one? You are on the regulated Rate of Last Resort at 12.02¢/kWh. Who supplies my power? →
Sample month in Vermilion: 600 kWh of electricity, energy charge only
Rate of Last Resort (12.02¢/kWh)
$72.12
Bright Fire 1-year fixed (7.99¢/kWh)
$47.94
Difference
$24.18
Energy charge only: 600 kWh multiplied by the rate. ATCO Electric delivery and transmission charges are the same on every retailer and are not included. Bright Fire's $9.99/month administration fee, rate riders, other retailer fees and GST are also not included, so these are not full bill totals. Your own usage will differ from 600 kWh. The Rate of Last Resort is set until December 31, 2026. Weekly market context is in the Alberta Energy Market Report.
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Every Bright Fire customer helps fund donations to Alberta community initiatives - at no extra cost to you. It's how a local company should behave, in Vermilion and everywhere else we serve.
See our community giving →Also serving across Alberta:
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