EPCOR runs the wires and ATCO Gas runs the gas lines; that never changes. What you can change is the retailer that bills you.
Energy charge only. Delivery is the same with every retailer. See all plans
No cancellation fees on residential electricity · Locally owned in Whitecourt · Your power never goes out
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We're bringing small-town honesty to Alberta's biggest city. Here's why Edmontonians are making the switch.
Unlike many Edmonton retailers that lock you in, all our residential electricity plans come with zero cancellation fees - fixed or variable. Try us risk-free.
Pay Market + just 0.85¢/kWh with no cancellation fee. Benefit when Alberta prices drop - and switch to fixed anytime if you prefer certainty.
We're based 3 hours northwest in Whitecourt - not Toronto, not Houston. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Edmonton has a deregulated energy market - you choose your retailer, and your utility company (EPCOR or ATCO) keeps delivering power and gas to your home.
Electricity in Edmonton is distributed by EPCOR Distribution. They maintain the power lines and read your meter. When you switch to Bright Fire, EPCOR continues all delivery as normal - we simply become your retailer, providing competitive rates without cancellation fees on residential electricity.
EPCOR Energy's regulated default (the Rate of Last Resort) is 12.01¢/kWh until December 31, 2026. Bright Fire's fixed rate is 8.29¢/kWh: for a typical Edmonton home using about 600 kWh a month, that is roughly $22/month (about $268/year) less on the energy-charge line. EPCOR's delivery charges stay identical whichever retailer you pick.
Currently on EPCOR's Regulated Rate? You can switch to our variable rate and likely pay less, with no cancellation fee.
EPCOR outages: 780-412-4500
Natural gas in Edmonton is distributed by ATCO Gas. They maintain the pipelines and handle emergencies. Switching your gas retailer to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Edmonton households use an average of 120-140 GJ of natural gas per year - our variable rate lets you benefit when wholesale prices are low.
ATCO Gas emergencies: 1-800-511-3447
Local. Honest. Zero cancellation fees on electricity. Sign up in as little as 4 minutes.
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Everything you need to understand Alberta energy and make a confident switch.
No cancellation fees on residential electricity