St. Albert sits on the Sturgeon River at the northwest edge of the Edmonton metro, and its more than 72,000 residents get their power over FortisAlberta's wires. The retailer that prices your energy is still your choice. Bright Fire offers 8.29¢/kWh fixed electricity and $4.39/GJ fixed natural gas from Whitecourt, about 165 km northwest up Highway 43.
St. Albert families work hard for their money. Here's why more of them are choosing a local Alberta energy provider.
All our residential electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at wholesale + just 0.85¢/kWh, or lock in fixed rates from 8.29¢/kWh - about 3.7¢ below St. Albert's 12.01¢ default rate. See current rates →
Whitecourt is about 165 km northwest of St. Albert, straight up Highway 43. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Alberta's deregulated market means you choose your retailer. Your wire and pipeline companies keep delivering energy as normal.
Electricity in St. Albert is distributed by FortisAlberta, which maintains the power lines and reads your meter under a franchise agreement with the City of St. Albert. When you switch to Bright Fire as your retailer, FortisAlberta continues all delivery - we handle your rate and billing.
Never picked a retailer? Then you're on the regulated Rate of Last Resort - 12.01¢/kWh, provided by EPCOR Energy Alberta in the FortisAlberta service area until Dec. 31, 2026. Bright Fire's 1-year fixed rate is 8.29¢/kWh, about 3.7¢ less, with a variable option at wholesale + 0.85¢/kWh.
Currently on the default rate? You can switch to our variable rate and potentially pay less - with no contract and no cancellation fee.
Outages: 310-WIRE (9473)
Natural gas in St. Albert is distributed by ATCO Gas (ATCO Gas and Pipelines Ltd., under a franchise agreement renewed by the City in 2024), which maintains the pipelines and handles emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Alberta winters make natural gas a big share of your bill - our variable rate (market + $0.85/GJ) lets you benefit when wholesale prices are low, or lock in $4.39/GJ fixed.
Gas emergencies: 1-800-511-3447
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Every Bright Fire customer helps fund donations to Alberta community initiatives - at no extra cost to you. It's how a local company should behave, in St. Albert and everywhere else we serve.
See our community giving →Also serving across Alberta:
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Everything you need to understand Alberta energy and make a confident switch.