FAQ - Switching Energy Providers in Alberta | Bright Fire Energy
Serving all of Alberta| (780) 779-7188| customercare@brightfire.ca

Frequently Asked Questions

Everything you need to know about switching energy providers in Alberta.

Switching & Service

Will my power go out when I switch?
No. Switching energy retailers has zero effect on your service. Electricity and natural gas are delivered through the same wires and pipes by your local utility company (ATCO Electric, EPCOR, ENMAX, FortisAlberta, ATCO Gas, etc.) regardless of which retailer you choose. By law, the utility cannot provide different service levels based on your retailer. The only change is who sells you the energy.
How long does switching take?
Signing up online takes as little as 4 minutes. After you submit, we handle everything with your utility company, so you don't need to call your current provider. The switch itself can take up to 10 to 30 days (Alberta Utilities Commission) and typically takes effect on your next meter reading date.
Do I need to cancel with my current provider?
No. When you enroll with Bright Fire, we coordinate the switch with your distributor. Your previous retailer is notified automatically. If you're currently on the Regulated Rate Option (RRO), the transition is simple.
What happens if my retailer goes out of business?
By Alberta regulation, if an energy retailer ceases operations, all customers are automatically returned to the Regulated Rate Option (RRO) through their local utility. Your service is never interrupted.
What happens after I apply?
The online application can take as little as 4 minutes and includes a soft credit check that won't affect your credit score. Once it's submitted, we handle the entire switch with your utility company, there's nothing to cancel and no interruption to your service. Your enrollment takes effect on your next meter reading date. If anything is missing from your application (like banking details for pre-authorized debit), you'll receive an email asking you to finish that step, completing it right away gets you switched fastest. Questions at any point? Call (780) 779-7188 or email customercare@brightfire.ca. The switch itself can take up to 10 to 30 days (Alberta Utilities Commission). Full step-by-step: What Happens After You Sign Up.
I'm moving. What do I do?
Log in to your account at billhub.ca, choose Move, cancel, or add a site, and fill in the move form with your move date and new address. We take care of the rest. Selling or leaving Alberta? The same menu closes your account, with 10 business days' notice. Step by step on our Moving page.

Rates & Plans

Should I choose fixed or variable?
Fixed rates lock in your price for a full year. Your rate stays the same regardless of what happens in the market - great if you want predictable bills.

Variable rates follow the Alberta wholesale market plus a small markup (0.85¢/kWh for electricity, $0.85/GJ for gas). You benefit when prices drop but pay more during spikes.

Most families choose fixed for peace of mind. Either way, there are no cancellation fees on our residential electricity plans. Note: fixed residential natural gas contracts carry a $250 early exit fee; variable natural gas does not.
Are there really no cancellation fees?
Yes - all our residential electricity plans (fixed and variable) come with zero cancellation fees. You can leave any time without penalty by giving 10 business days' notice. Residential variable natural gas also has no exit fee. Fixed residential natural gas contracts carry a $250 early exit fee. There are no sign-up fees and no deposit required on approved credit.
Do business customers pay cancellation fees?
Business plans have different terms than residential plans. Business contracts (electricity and natural gas) may be subject to liquidated damages if cancelled before the end of the contract term, as set out in your enrollment agreement. Contact us at (780) 779-7188 before enrolling and we'll walk you through the exact terms for your business.
What happens when my plan's term ends?
Your plan renews automatically when its term ends, as set out in the customer agreement you accept at sign-up. Call us before your term ends and we'll go over your options. With no cancellation fee on residential electricity or variable natural gas, you can also leave any time with 10 business days' notice.
What is the admin fee?
All plans include a $9.99/month admin fee per site. This is standard across Alberta energy retailers and covers account management and billing services. There are no hidden fees: a few charges apply only in specific situations, and every one is in the customer agreement you accept at sign-up. They are $5/month if you ask for a mailed paper bill, $3/month if you set up a payment arrangement, a 2.4% processing fee on credit card payments, a minimum $30 charge for a returned payment, and interest of 1.5% per month (19.56% per year) on overdue balances. Email bills and on-time automatic bank payments avoid all of them.
What if I have solar panels?
Our SMART Solar program pays you 35¢/kWh for the excess solar energy you export to the grid. The premium is applied automatically in any billing period where you produce more than you use, with no seasonal plan to switch. When you use more than you generate, you're on our low rate, and your credits appear automatically on your bill. We support all Small Micro-Generator (MG) setups as defined under Alberta's Electric Utilities Act.

Billing & Payments

What payment options do you offer?
Pre-authorized debit from a checking account is our preferred payment method. We also accept credit card payments, which carry a 2.4% processing fee.
Can I change my payment due date?
Payment due dates are based on when your meter is read by your distribution company. Bills are produced with a payment date seven days after the billing date. If you need a temporary change, our customer care team is happy to help - just contact us before the payment is processed.
Will I need to pay a deposit?
No deposit is required on approved credit, and there are no sign-up fees. Your online application includes a soft credit check that won't affect your credit score. If a security deposit does apply to your account, you'll get an email asking for it after you apply. A deposit is not a fee: it is held as security on your account, earns interest, and is credited back to your account after 12 months of on-time payments. Our customer care team can walk you through the details anytime.

Safety & Security

Who do I call during a power outage or gas emergency?
Call your local utility company for emergencies - they handle delivery and safety regardless of your retailer:

• ATCO Electric: 1-800-668-2248
• EPCOR: 780-412-4500
• ENMAX: 403-514-6100
• FortisAlberta: 310-FRTIS (37847)
• ATCO Gas: 1-800-511-3447

Your utility's number is also on your current bill.
Is my personal information secure?
Yes. Each account is secured by a unique User ID and password. All systems and data are stored in a secure, fully redundant data centre that is monitored 24/7. We take the security and confidentiality of your personal information seriously.

Still Have Questions?

Our Alberta-based team is happy to help.