Frequently Asked Questions

No. Switching energy retailers has zero effect on your service. Electricity and natural gas are delivered through the same wires and pipes by your local utility company (ATCO Electric, EPCOR, ENMAX, FortisAlberta, ATCO Gas, etc.) regardless of which retailer you choose. By law, the utility cannot provide different service levels based on your retailer. You won't notice any change except a better price.

The online enrollment form takes about 4 minutes. After you submit, we handle everything with your utility company - you don't need to call your current provider. The switch typically takes effect on your next meter reading date.

No. When you enroll with Bright Fire, we coordinate the switch with your distributor. Your previous retailer is notified automatically. If you're currently on the Regulated Rate Option (RRO), the transition is simple.

By Alberta regulation, if an energy retailer ceases operations, all customers are automatically returned to the Regulated Rate Option (RRO) through their local utility. Your service is never interrupted.

Fixed rates lock in your price for 1-5 years. Your rate stays the same regardless of what happens in the market - great if you want predictable bills.

Variable rates follow the Alberta wholesale market plus a small markup (0.85¢/kWh for electricity, $0.85/GJ for gas). You benefit when prices drop but pay more during spikes.

Most families choose fixed for peace of mind. Either way, there are no cancellation fees on our residential electricity plans. Note: fixed residential natural gas contracts carry a $250 early exit fee; variable natural gas does not.

Yes - all our residential electricity plans (fixed and variable) come with zero cancellation fees. You can leave anytime without penalty. Residential variable natural gas also has no exit fee. Fixed residential natural gas contracts carry a $250 early exit fee. There are no sign-up fees and no deposit required on approved credit.

Business plans have different terms than residential plans. Fixed-rate business contracts (electricity and natural gas) may be subject to liquidated damages if cancelled before the end of the contract term, as set out in your enrollment agreement. Contact us at (780) 779-7188 before enrolling and we'll walk you through the exact terms for your business.

All plans include a $9.99/month admin fee per site. This is standard across Alberta energy retailers and covers account management and billing services. There are no other hidden fees.

Our SMART Solar program pays you 35¢/kWh for the excess solar energy you export to the grid. The premium is applied automatically in any billing period where you produce more than you use, with no seasonal plan to switch. When you use more than you generate, you're on our low rate, and your credits appear automatically on your bill. We support all Small Micro-Generator (MG) setups as defined under Alberta's Electric Utilities Act.

Pre-authorized debit from a checking account is our preferred payment method. We also accept credit card payments.

Payment due dates are based on when your meter is read by your distribution company. Bills are produced with a payment date seven days after the billing date. If you need a temporary change, our customer care team is happy to help - just contact us before the payment is processed.