Grande Prairie is the hub of Alberta's Peace Country, and its 70,000+ residents get their power over ATCO Electric's wires. The retailer that prices your energy is still your choice. Bright Fire offers 9.29¢/kWh fixed electricity and $4.39/GJ fixed natural gas from Whitecourt, a fellow Highway 43 town.
The Peace Country works hard for its money. Here's why families are choosing a local Alberta energy provider.
All our residential electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at wholesale + just 0.85¢/kWh, or lock in fixed rates from 9.29¢/kWh - about 2.7¢ below Grande Prairie's 12.02¢ default rate. See current rates →
Whitecourt and Grande Prairie share Highway 43 - we're about 280 km down the road. Your money stays in Alberta, and 10% of our profits go to Alberta communities.
Alberta's deregulated market means you choose your retailer. Your wire and pipeline companies keep delivering energy as normal.
Electricity in Grande Prairie is distributed by ATCO Electric, which maintains the power lines and reads your meter under a franchise agreement with the City. When you switch to Bright Fire as your retailer, ATCO continues all delivery - we handle your rate and billing.
Never picked a retailer? Then you're on the regulated Rate of Last Resort - 12.02¢/kWh in the ATCO Electric service area until Dec. 31, 2026. Bright Fire's 1-year fixed rate is 9.29¢/kWh, about 2.7¢ less, with a variable option at wholesale + 0.85¢/kWh.
Currently on the default rate? You can switch to our variable rate and potentially pay less - with no contract and no cancellation fee.
Outages: 1-800-668-5506
Natural gas in Grande Prairie is distributed by ATCO Gas, which maintains the pipelines and handles emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Peace Country winters make natural gas a big share of your bill - our variable rate (spot + $0.85/GJ) lets you benefit when wholesale prices are low, or lock in $4.39/GJ fixed.
Gas emergencies: 1-800-511-3447
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Every Bright Fire customer helps fund donations to Alberta community initiatives - at no extra cost to you. It's how a local company should behave, in the Peace Country and everywhere else we serve.
See our community giving →Also serving across Alberta:
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