Transparent, competitive electricity and natural gas plans for Alberta homes and small businesses. No hidden fees.
Alberta default rate = the AUC-set Rate of Last Resort, fixed at ~12.01¢/kWh through Dec 31, 2026. Energy charge only; delivery fees are the same with every retailer. See the default rate for your area →
Follows Alberta wholesale market
August 2026: market 4.57¢ + 0.85¢ = 5.42¢/kWh
Guaranteed for 1 year
Our variable electricity rate is tied directly to the Alberta wholesale electricity price plus a small retail charge of 0.85¢/kWh. When wholesale prices are low, you pay less - simple as that. Since we started serving Albertans, our variable rate customers have consistently paid below the provincial Regulated Rate Option (RRO). No long-term contract needed, and no cancellation fees.
| Month | Alberta market | Market + 0.85¢ |
|---|---|---|
| March 2026 | 3.37¢ | 4.22¢ |
| April 2026 | 2.76¢ | 3.61¢ |
| May 2026 | 4.30¢ | 5.15¢ |
| June 2026 | 1.74¢ | 2.59¢ |
| July 2026 | 3.13¢ | 3.98¢ |
| August 2026 | 4.57¢ | 5.42¢ |
Alberta market = simple monthly average of AESO hourly pool prices (source: AESO), shown in ¢/kWh. Your bill uses the monthly market figure set by the licensed retailer for that billing period, which can differ slightly from this reference. The variable rate changes every month and past market prices do not predict future ones. Energy charge only; delivery charges and the $9.99/month administration fee are extra. Updated 2026-09-04.
Based on NGX Alberta Market Price
Guaranteed for 1 year
Got solar panels? We pay you 35¢/kWh for the excess energy you export to the grid, applied automatically whenever you produce more than you use. No seasonal plan to switch and no rate windows to track. It's one of the best micro-generation buyback rates in Alberta.
Common questions about our Alberta electricity and natural gas rates.
There are no cancellation fees on our residential electricity plans — you can switch or leave at any time without penalty. Fixed-rate business contracts may be subject to liquidated damages on early cancellation.
Yes. A $9.99/month administration fee per site applies to all electricity and natural gas plans.
Our variable electricity rate is tied directly to the Alberta wholesale market price plus a 0.85¢/kWh retail charge, with no long-term contract. When wholesale prices are low, you pay less.
Our fixed electricity plan is 8.29¢/kWh on a 1-year term. Fixed natural gas is $4.39/GJ on a 1-year term. Both are paired with variable options that follow the Alberta market. A $9.99/month administration fee applies.
Bright Fire Energy is a trade name of Sponsor Energy Inc., a licensed Alberta retailer of electricity (Licence #343969) and natural gas (Licence #343970). Your local wires/utility company still delivers the power and handles outages and emergencies.
About 4 minutes to enroll online. There is no interruption to your service, and no cancellation fees on residential electricity if you are switching from another retailer.
*On approved credit. Admin fee of $9.99/month per site applies to all plans. All rates are for residential customers. Business rates may vary, and fixed-rate business contracts may be subject to liquidated damages on early cancellation - see your enrollment agreement or contact us for business terms. Bright Fire Energy is a trade name of Sponsor Energy Inc., a licensed retailer of electricity (Licence #343969) and natural gas (Licence #343970) in the Province of Alberta.
Takes about 4 minutes. No cancellation fees on residential electricity.
Enroll NowOr call: (780) 779-7188
Everything you need to understand Alberta energy and make a confident switch.