Southern Alberta's sunniest city deserves honest energy pricing. Bright Fire Energy is a locally owned retailer serving Lethbridge homes and businesses with competitive rates, no cancellation fees on electricity, and real community investment.
Lethbridge is one of Canada's sunniest cities - and its residents are smart about energy. Here's why they choose Bright Fire.
All our electricity plans - fixed or variable - come with zero cancellation fees. Try us risk-free. Learn more →
Variable at wholesale + just 0.85¢/kWh, or lock in fixed rates from 9.29¢/kWh. See current rates →
We're a proudly Alberta company based in Whitecourt. Your money stays in the province, and 10% of our profits go to Alberta communities.
Alberta's deregulated energy market means you choose your retailer. Your local utility keeps delivering power and gas as normal.
Electricity in Lethbridge is distributed by the City of Lethbridge Electric Utility. They maintain the power lines and read your meter. When you switch to Bright Fire as your retailer, the city continues all delivery - we handle your competitive rate and billing.
Currently on the regulated rate? Switch to our variable rate and potentially save - with no contract and no cancellation fee.
Outages: 403-320-3862
Natural gas in Lethbridge is distributed by ATCO Gas. They maintain the pipelines and handle emergencies. Switching to Bright Fire gives you competitive variable or fixed rates while ATCO continues safe delivery.
Lethbridge households typically use 100-120 GJ of natural gas per year. With 320+ days of sunshine, solar programs can further reduce your costs.
Gas emergencies: 1-800-511-3447
*On approved credit. Admin fee of $9.99/month per site applies. Fixed-rate natural gas contracts have a $250 early exit fee. View all plans →
Real feedback from Bright Fire Energy customers across the province.
"Switching was incredibly easy - took maybe 5 minutes online. My variable rate has been consistently lower than what I was paying with my old provider. Love supporting a local Alberta company."
Mike T.
Edmonton, AB
"No cancellation fees on electricity sealed the deal for me. I was tired of being locked into contracts with the big guys. Bright Fire makes it simple and transparent."
Sarah L.
Whitecourt, AB
"The SMART Solar program's 35¢/kWh buyback rate is the best I've found in Alberta. Plus, I love that 10% of their profits go back to Alberta communities. A win-win."
James R.
Calgary, AB
Also serving across Alberta:
Join Albertans who chose honest energy from a local provider. Switch online in about 4 minutes.
Enroll NowOr call: (780) 779-7188