ENMAX is Calgary's historic utility and one of Alberta's largest energy companies. Their competitive retail brand, EasyMax by ENMAX, sells plans across the province. While ENMAX distributes power in Calgary, you can choose any retailer. Here's how EasyMax compares to Bright Fire Energy.
| Feature | 🔥 Bright Fire | ENMAX / EasyMax |
|---|---|---|
| Variable Electricity Rate | Spot + 0.85¢/kWh | ~Spot + 1.3¢/kWh |
| 1-Year Fixed Electricity | 9.29¢/kWh | ~10.19¢/kWh |
| Electricity Cancellation Fee | $0 — All plans | $50–$200 depending on plan & term |
| Natural Gas Variable | Spot + $0.85/GJ | Comparable |
| Admin Fee | $9.99/mo | $9.95–$14.95/mo |
| Solar Buyback | 35¢/kWh SMART Solar | EasyMax Solar option available |
| Ownership | Locally owned (Whitecourt, AB) | City of Calgary-owned corporation |
| Community Impact | 10% of profits to AB communities | Municipal utility — profits support Calgary |
| Switch Time | ~4 minutes online | Online or phone |
*Competitor rates are approximate and may vary. Check their website for current pricing. Bright Fire rates as of June 2026.
No. Your electricity and gas are delivered by your local utility (like EPCOR, ENMAX, or ATCO), not your retailer. Switching retailers has zero impact on delivery. Your lights stay on the entire time.
The online enrollment takes about 4 minutes. The actual switch with the utility company typically processes within 1-2 billing cycles. You'll receive confirmation once it's complete.
Yes, but check if your current plan has early exit fees. With Bright Fire electricity plans, you'll never face that problem — all our electricity plans have $0 cancellation fees, so you can leave whenever you want.
Join Albertans who chose honest energy from a local provider. Switch online in about 4 minutes.
Enroll NowOr call: (587) 760-0245